Case Studies

Here’s an overview of some of our best work

Early Warning Indicators for habitual late payers (Allied Irish Bank)

Nudging hundreds of thousands of consumers not to let their mortgages go into arrears. We created a text message campaign based on ‘top tips’ that aimed at helping the consumer. This resulted in a net gain of over €27m for our client. Our tested interventions then became part of their BAU process (Retail bank client)

Serious Arrears and the legal process (Allied Irish Bank)

Nudging thousands of customers to take action to prevent their homes from being foreclosed. This also meant a net balance sheet positive over €84m for our client (Retail bank client)

Persuading tens of thousands of customers to keep going after they had given up on ever getting a refund, netting thousands of them an average of £4,200 each. This also netted our client over £7m in extra revenue in year 1 (Claims management company).

Credit card adoption rates and balance transfers (Vanquis Bank)

Increased lending limits by over £92m within 6 weeks for a credit card company, by redesigning a contact strategy for direct mail, email, SMS and web.  

Nudging consumers to provide AML information (An Post)

Increased the propensity of a given account holder to comply with money laundering regulations from 21% to over 80%.  (Retail finance client)

Persuading consumers to go paperless (Allianz)

Prompted over 52k insurance consumers to opt for paperless renewals. This saved the client €624k in year 1 and resulted in an increased propensity to renew.